SOHO.CHIC COLLECTION

Born from the encounter between Tibetan Wool and Hemp, the SOHO.CHIC Collection explores a contemporary vision of the rug, where the richness of natural materials becomes the true language of design. Inspired by reinvented spaces, refined architecture and interiors where authenticity and sophistication coexist effortlessly, the collection develops a timeless aesthetic that transcends trends and becomes an enduring part of the space.

At the heart of its identity lies a subtle combination of the enveloping softness of Tibetan Wool and the raw character of natural Hemp. This alliance creates a dense, vibrant and deeply tactile texture, where each fibre reveals its nuances, irregularities and unique way of capturing the light. More than simply a combination of materials, SOHO.CHIC expresses a genuine dialogue between comfort, relief and naturality.

Entirely handcrafted according to the traditional expertise of the House of ELSEN AND SON, the collection is exclusively handwoven. Its generous weave and textured construction give it a remarkable architectural presence while retaining exceptional softness and comfort. Fringes, available as an option, can emphasise its textile character or, conversely, enhance its understated expression according to the identity of each project.

The strength of the SOHO.CHIC Collection lies in its remarkable versatility. Naturally at home in the most minimalist contemporary architecture, it interacts just as harmoniously with characterful residences, more classical interiors, as well as chalets and mountain residences, where the warmth of Tibetan Wool and the authenticity of Hemp create an atmosphere that is elegant, serene and deeply inviting.

Available in a variety of shapes, sizes and colours, each creation can be fully customised to meet the specific requirements of a residential, hospitality or interior architecture project. Natural tones coexist with more contrasting compositions, offering the collection extensive freedom of expression without ever losing its identity.

A SIGNATURE collection where the strength of the material, the precision of artisanal craftsmanship and the balance between softness and character give rise to rugs of both contemporary and timeless elegance.