Innovation & Performance

Heritage and Modernity

At ELSEN AND SON, innovation does not stand in opposition to tradition – the two coexist in every creation. Our rugs combine noble materials – wools, silks, natural fibres – with exclusive fibres developed by the house, bringing together beauty, durability and adaptability to contemporary lifestyles.

Exclusive ELSEN AND SON Fibres

P-Wool: the alternative to wool

Developed exclusively by the house, P-Wool is an innovative fibre that combines the look and comfort of wool with exceptional resistance. Suitable for both indoor and outdoor use, it offers great ease of maintenance. Ideal for high-traffic areas such as staircases, retail spaces and hotels.

K-Silk & Mineral Silk: the alternative to silk

Inspired by the precious qualities of natural silk (softness, sheen, suppleness), these luxurious fibres reproduce its refined aesthetic while offering superior performance:

  • resistance to water, abrasion, mould, insects and mites,
  • hypoallergenic properties,
  • easy care and long-lasting beauty.

K-Silk is designed for indoor use, while Mineral Silk is suitable for both indoor and outdoor applications.

Premium Polypropylene: the fibre for extreme conditions

Perfect for humid environments, this high-performance fibre resists moisture, mould and abrasion. It stands out for its stability (solution-dyed fibres) and its natural appearance, refined by our artisans to remain elegant. With innovations such as micro-perforated double-backing, it allows rapid evaporation of humidity and adapts perfectly to extreme conditions: yachts, spas, luxury hotels.

Responsible Innovation

Another major innovation: we now work with synthetic fibres regenerated from polymers collected from seas and oceans, in partnership with a specialised supplier. Beyond technical performance, this initiative reflects our commitment to the environment and sustainable development. It embodies a broader vision of social responsibility, where creativity and innovation also contribute to the preservation of resources and the protection of future generations.

Comfort and Functionality

Our innovations enable the creation of rugs that combine aesthetics with performance.

  • Acoustic and visual comfort.
  • Easy care and long-lasting quality.
  • Adaptability to any type of space, from residential to commercial.

Tailor-Made and Prestigious Projects

From the choice of fibres to the finishing details, every parameter can be customised: size, thickness, shape, colour. Our expertise is sought after to equip private residences, hotels, boutiques, restaurants, yachts and wellness areas. Always with the same ambition: to offer high-end creations, designed to last and to meet the expectations of the most demanding projects.